Article promotion toolkit


Publisher does it’s best to increase the visibility of the published articles. However, there are some key things where you as the author can help to promote the Journal and to significantly maximize the impact of your published research:


1. Register for an ORCID iD, get an author identifier, and include details of published articles to your profile.
ORCID iD provides a persistent digital identifier that distinguishes you as an author from every other researcher and, through integration in key research workflows such as manuscript and grant submission, supports automated linkages between you and your professional activities ensuring that your work is recognized.

2. Join academic social networks and update your profile with details of your published articles:
ResearchGate,
Academia.edu,
Mendeley.

3. Share your articles via social media platforms using links to the articles in the Journal website:
LinkedIn,
Twitter,
Facebook,
WeChat,
Weibo
and many others.
You can start simply by using your own networks in the social media. These will all drive people within your social network to your article. You can also join groups catering for your field of expertise, connect with like-minded research professionals and use social media platforms as a collaborative space to share with fellow researchers using links to the articles in the Journal website or Journal Twitter account @MSTA_VTeX.

4. Update your faculty website and create professional website with the bibliographic entries of your articles and links to the articles in the Journal website.
Creating a personal professional website with your research findings, achievements, publications and ambitions gives people a better sense of who you are. Post videos or images to create a buzz around posters or conference presentations. Always include links to your articles, and link to your website in your email signature, and on all of your online and social media profiles, to get maximum exposure. You can also add links to your academic social networks, Facebook, LinkedIn, Twitter and other accounts.

5. Blogs are proven to be effective in promoting your research and having an impact. You can promote in-depth conversation via your blog and build credibility by sharing information and responding to feedback from other researchers. Blogs require a regular time commitment.
Create keywords that are mentioned in your article and link to your research when blogging within your research community. This will ensure your content comes up on search engines and such. Blogs are a good way of introducing new research and also for participating in conversations happening within your field of research. Ensure you comment on other posts, and include links to other blogs etc., ensuring you are an active participant in the discussion rather than just turning to a blog when you need some advertising.
You can also install the free Altmetric Bookmarklet to see if anyone has mentioned your own research (or even other research published in your field) in a blog post – simply drag the Bookmarklet to your browser bar and click it while viewing your article on the publisher’s site to bring up the Altmetric data.

6. Find a Wikipedia page about your research topic and add a link to your article.

7. Share your article with your colleagues using e-mail. Take advantage of any relevant email newsletters sent out through your institution or society. Add a link to your email signature, or simply email a link to key colleagues and contacts in your field.


8. Present your articles at conferences. Presenting and networking personalizes your work, giving it a face and a voice, and it can create new opportunities for collaboration.


9. Optimize your SEO to ensure your articles appear higher in the results returned by search engines such as Google and Google Scholar, IEEE Xplore, Pubmed and other.

Below are a few SEO guidelines:


a) Use keywords, especially in the title and abstract.
b) Add captions with keywords to all photographs, images, graphs and tables.
c) Add titles or subheadings (with keywords) to the different sections of your article.
d) Make sure there are as many links as possible to your article, e.g. from your institute's website, Wikipedia, LinkedIn, (influential) blogs, and social media.